Hermetic Hookups

Hermetic Hookups is a series created during my study at OCAD University about creating a red and white wine label for the millennial generation.

The concept behind the artworks is to explore the millennial concept of sexting and hookup culture through the lens of hermetic iconography.

The works are a combination of both hypermodern and ancient sexual imagery, to give a classic take on the ancient idea of asking to shag.

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A red for the hookup and a white for the morning after, represented by griffon and lion respectively, icons for the feminine moon and masculine sun.

If I have to explain the phrase you’re too old