HERMETIC HOOKUPS

hermeticsun

Hermetic Hookups is a diptych created during my study at OCAD University about creating a red and white wine label for the millennial generation. 

 

The concept behind the artworks is to explore the millennial concept of sexting and hookup culture through the lens of hermetic iconography.

The works are a combination of both hypermodern and ancient sexual imagery, to give a fresh take on the ancient idea of asking to shag.

A red for meeting up at midnight to hookup and a white to celebrate the morning after, represented by a griffon and lion respectively, representing the feminine moon and masculine sun.

If I have to explain “u up” you’re too old